For freelancers, VAs, consultants & coaches
Get more clients with AI, without sounding like a robot.
A practical system for finding the right prospects, writing outreach that gets replies, and following up until they say yes. Built by an operator who scaled a company from $5M to $16M.
Hi Maya, I saw your team just launched the new onboarding program. Congrats.
When coaching businesses scale a launch like that, the inbox and calendar usually break first. I help coaches hand that off in the first two weeks.
Worth a 15-minute call to see if it fits?
Illustrative example
Sound familiar?
You're great at the work. Getting the work is the hard part.
Most independent professionals don't have a client problem. They have a pipeline problem: no steady way to find people, start conversations, and follow up.
“I'm fully booked one month and scrambling the next.”
“I know I should do outreach, but I don't know what to say.”
“I've tried ChatGPT. Everything it writes sounds generic.”
“I send one message, hear nothing, and give up.”
“Referrals are drying up and I have no plan B.”
“I spend more time on marketing than on paid work.”
AI can fix most of this, but only when you use it inside a real sales process. That's what I teach.
The system
Four steps from “who do I reach out to?” to signed client.
The same pipeline thinking I used to run sales teams, scaled down for a business of one and sped up with AI.
Find
Define the client who pays well and stays, then use AI to build a focused list of real prospects.
Reach
Write short, personal messages in your own voice, at a pace you can keep up every week.
Follow up
Most yeses come after the third touch. Use simple sequences so no lead goes cold.
Close
Prep calls, write proposals and handle objections faster, with AI doing the first draft.
Ways to work with me
Start small. Go further when you're ready.
Learn the system and get the templates, put AI agents to work across your business, or have me look at your whole client pipeline.
Step 1 · Learn it
The AI Client Playbook + Kit
$29 one-time
The step-by-step guide to getting clients with AI, plus the prompts, scripts and sequences to run it.
- Find your best-fit clients
- 110 prompts, 30 outreach scripts and sales call scripts
- Follow-up sequences and a weekly routine
Step 2 · Put AI to work
20 AI Agents That Pay for Themselves
$49 one-time
Build the AI agents and recurring routines that save a business money, in Claude or ChatGPT.
- Starts from the absolute basics
- 20 step-by-step agent builds
- Savings math and a calculator
Step 3 · Get expert help
Client Pipeline Audit
1:1 with Denise
I review how you find, reach and close clients, then hand you a prioritized plan.
- Review of your offer and outreach
- Custom AI workflow for your business
- Live strategy call
Free 3-minute scorecard
How healthy is your client pipeline?
Answer 10 quick questions and get a score out of 100, your three biggest leaks, and what to fix first.
Free guide for business owners
Set up an AI workforce for your whole business.
The AI Workforce Blueprint walks you through setting up AI agents step by step, with playbooks for operations, support, marketing, sales, finance and development.
For companies
Bringing AI into your company?
I help companies build an AI strategy, plan the rollout, train their teams, design the right solutions, and connect with the right implementers, then see it through to adoption.
Who's teaching this
Hi, I'm Denise Cullom.
I've spent 25+ years building sales and operations for coaching, consulting, SaaS and digital businesses. As COO of a business coaching company, I helped grow annual revenue from about $5 million to $16 million while keeping 35% net profit margins.
Along the way I learned that steady revenue comes from a steady pipeline, not from luck or a viral post. Now I show independent professionals how to build that pipeline with AI doing the heavy lifting.
Questions
Frequently asked
Do I need to be technical to use this?
No. If you can use email and a free AI tool like ChatGPT or Claude, you can use everything here. Every prompt is copy-and-paste.
Won't AI outreach feel spammy?
Only if you use it that way. The whole approach is about fewer, better messages: AI does the research and first draft, and you add the human touch before anything goes out.
Which AI tools do I need?
A free or paid account with any major AI assistant is enough. The prompts are written to work across tools.
I'm brand new. Is this too advanced?
No. The guide starts with picking who you serve and what you offer, so it works whether you're landing your first client or your fiftieth.
What if I need help applying it to my business?
That's what the Client Pipeline Audit is for. I'll look at your specific offer and outreach and tell you exactly what to change.
Free download
15 AI prompts to land your next client.
Detailed prompts for every step: find prospects, write a first message, qualify leads, run the sales call and close. Plus a weekly tip by email.
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